No two organizations are alike. The point to best practices is that by using them and doing them, your staff don't need to re-invent the wheel each time. There is a recipe for success.
Small businesses have very different internal communications workflows compared to larger organizations that may have separated departments, budgets and reporting structures. But your key audiences don't care. They expect your marketing communications, product or service delivery, and customer service to all be on the same page. Coherent Marketing helps organizations streamline communications processes and workflows. It can help set up training so that techs out on the job are part of the communications workflow.
You want to know if a customer is happy, how to capture that immediately, and share it in a way that works for your organisation. Similarly, if something isn't working for your market.
We provide guidance to smaller organizations and non-profits to help minimize handling of information while turning it into content marketing that addresses positioning, marketing and drives revenue growth. And we help startups priorize what's important and how to consistently communicate their key differentiating advantages.
A sustainable recipe for success
Contact us to see how we can help you identify, develop and implement marketing communications best practices at your organisation.