The demise of Skype and people switching to Microsoft Teams is producing a new wave of socially-engineered malicious activity using spoofed email meeting requests, some with attachments.
Now that Skype has Skype has been retired by Microsoft, people who once used the voice and video platform for meetings have been told to switch to Microsoft Teams. So instead of seeing a message notification in Skype, it is now much more common to see in your inbox a calendar notification email with time blocked out tentatively on your calendar. Because meetings often require associated subject matter for the meeting, attachments and links are also quite typical.
It is both this increased frequency post-Skype, and the normality of having attachments for meetings that make them an ideal vector for malicious activity - something that is being exploited as the switchover from Skype happens.
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In this industry, clients often hire for a project, and when the project is done, that’s the end of the relationship. Projects can last a few weeks or months, and then it’s turned over. It’s seldom that clients develop the trust and a working relationship that lasts a decade, but it’s a milestone that’s been accomplished at Coherent Marketing.
In 2013, the African Leadership Institute wanted to transition from a web 1.0 site to something that would better reflect the work they did in developing the next generation of world-class African leaders through their flagship programme, the Archbishop Tutu Leadership Fellowship.
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When selecting a vendor to provide website development or digital communications, make sure that they provide services that prevent your organisation from legal action due to possible copyright infringement. More importantly, your vendor should help your organisation put in place processes to ensure you manage images and music, understand digital rights and licenses, and save the licenses for images you use. This is true for digital content used on your website or in social media posts. Choosing a vendor just because they had a really, really low price to produce your website - but expose you to copyright claims - becomes a quick method to discover that you get what you pay for.
Artificial Intelligence (AI) now makes it easier for copyright trolls to threaten organisations for use of an image they have used online. Here's how to avoid that.
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They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.
Coherent Marketing Integrated Media has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.
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Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.
Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams. This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.
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A starter website means different things to different people. For well-funded startups, a starter site can be a fully-fledged enterprise or eCommerce offering. But for small businesses starting out, a starter site is one that can give them a presence they own, rather than just a social media page. A difference to the sites we build compared to many other vendors is all of our sites have the capability to expand and change as the company grows. It's built-in. That means that in a year or two, as the company expands, the site can, too. You don't need to start over because you've outgrown the architecture on which the site was built.
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