When selecting a vendor to provide website development or digital communications, make sure that they provide services that prevent your organisation from legal action due to possible copyright infringement. More importantly, your vendor should help your organisation put in place processes to ensure you manage images and music, understand digital rights and licenses, and save the licenses for images you use. This is true for digital content used on your website or in social media posts. Choosing a vendor just because they had a really, really low price to produce your website - but expose you to copyright claims - becomes a quick method to discover that you get what you pay for.
Artificial Intelligence (AI) now makes it easier for copyright trolls to threaten organisations for use of an image they have used online. Here's how to avoid that.
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- Written by: Norman Smit
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They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.
Integrated Media Strategies has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.
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Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.
Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams. This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.
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A starter website means different things to different people. For well-funded startups, a starter site can be a fully-fledged enterprise or eCommerce offering. But for small businesses starting out, a starter site is one that can give them a presence they own, rather than just a social media page. A difference to the sites we build compared to many other vendors is all of our sites have the capability to expand and change as the company grows. It's built-in. That means that in a year or two, as the company expands, the site can, too. You don't need to start over because you've outgrown the architecture on which the site was built.
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The implications of data privacy regulation and risk
In 2020, privacy finally became more of a hot-button issue. GDPR – or the European Union’s General Data Protection Regulation – was passed and the deadline for implementation was in 2018. As with Y2K – remember that – there was a lot of last-minute scrambling to ensure compliance. Integrated Media Strategies assisted its clients with reaching compliance. While the common conception is that GDPR and privacy regulation is only about digital materials, the law deals with data generally and how it is handled.
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- Written by: Norman Smit
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In 2020, privacy finally became more of a hot-button issue. GDPR – or the European Union’s General Data Protection Regulation – was passed and the deadline for implementation was in 2018. As with Y2K – remember that – there was a lot of last-minute scrambling to ensure compliance. Integrated Media Strategies assisted its clients with reaching compliance. While the common conception is that GDPR and privacy regulation is only about digital materials, the law deals with data generally and how it is handled.
This extends to practices within organisations all the way to how paper records are stored and managed. In the US, despite California’s Consumer Privacy Act (CCPA), data and other online privacy regulation, is substantially looser than the standards imposed by GDPR. Expect this to change.
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- Written by: Norman Smit
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