Perspectives

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The implications of data privacy regulation and risk


In 2020, privacy finally became more of a hot-button issue. GDPR – or the European Union’s General Data Protection Regulation – was passed and the deadline for implementation was in 2018. As with Y2K – remember that – there was a lot of last-minute scrambling to ensure compliance. Integrated Media Strategies assisted its clients with reaching compliance. While the common conception is that GDPR and privacy regulation is only about digital materials, the law deals with data generally and how it is handled.

In 2020, privacy finally became more of a hot-button issue. GDPR – or the European Union’s General Data Protection Regulation – was passed and the deadline for implementation was in 2018. As with Y2K – remember that – there was a lot of last-minute scrambling to ensure compliance. Integrated Media Strategies assisted its clients with reaching compliance. While the common conception is that GDPR and privacy regulation is only about digital materials, the law deals with data generally and how it is handled.

This extends to practices within organisations all the way to how paper records are stored and managed. In the US, despite California’s Consumer Privacy Act (CCPA), data and other online privacy regulation, is substantially looser than the standards imposed by GDPR.  Expect this to change.