Perspectives

The brief from Smart Earth Seeds was to create an online marketing and support space for growers in Canada and elsewhere of a proprietary cultivar of camelina.  It is, in effect an online agricultural extension service for camelina.  Camelina is an oilseed that is a short-season crop suitable for the short Canadian summers and the proprietary cultivar is drought resistant as well as resistant to downy mildew, and black leg disease.  But it is not a well-known crop and the site was developed not only to market the benefits and value proposition of growing camelina, but also to provide support to farmers.

A custom-designed database and form was set up to gather information from interested farmers for grower profiles.  That information then becomes useful when addressing questions from the field and providing support to individual growers as well as for more general best practices. Coherent Marketing worked closely with Smart Earth Seeds to build a site that provides to registered growers a range of resources.  Registered growers are provided a username and password with which they can access the grower gateway which has:

 

  • A library of scientific information about camelina
  • A forum in which agronomic questions are answered by a plant scientist
  • A knowledgebase of FAQs

The fully-responsive site was designed to have a light footprint so that pages would load quickly on broadband for those farmers seeking to access information directly from the field on their smartphones or tablets.  Additional design work was done on the logo and pages were created for an online library of YouTube videos. 

The project also included several hours of training to familiarize staff with the more general features of the site, the grower profile forum and the news blog.  SEO services were also provided and a built-in support ticket function included in the site for future site development as the needs of the client evolve and as the crop becomes more prevalent.

Contact Coherent Marketing for your online agricultural extension needs.

In: Projects
Hits: 72438
Subscribe
Show comment form

From Our Blog

  • Cost-effective content marketing

    Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

    Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

    Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

    Read more ...
     

  • Consortiums, initiatives, associations and partnerships

    They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.

    Integrated Media Strategies has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.

    Read more ...
     

  • Integrating Communications

    Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.

    Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams.  This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.

    Read more ...