Coherent Marketing is providing strategic and tactical communications support to the prestigious African Leadership Institute.  The patron of the institute is Archbishop Desmond Tutu, a Nobel Peace prize winner who is known for his ethical and courageous leadership.  The mission of the institute is to promote dedicated, visionary, thoughtful and self-aware leaders across Africa, which as a continent is challenged by political, economic and climate difficulties, to name a few. 

The role of Coherent Marketing will include upgrading the technical capabilities of the Wordpress website in line with a strategic content marketing plan; to develop a strategic voice for the organization in its communications and to integrate communications across the various communications channels it uses; to revamp its social media output and harmonize it with branding and positioning; and to assist with the day-to-day tactical stuff that happens in an organization that is based in London and Cape Town and works with Tutu Fellows across the continent and the world.

We will be developing best practices for staff; writing how-to guides; upgrading infrastructure including social media tools for metrics and publishing; conducting search engine optimization of content that had been produced prior to our beginning with the African Leadership Institute; and integrating media for maximum impact - for example the use of audio from video for a radio-rich continent for maximum reach.  Additionally, we will be building connections with the strong Tutu Fellows network to maximize the returns on Search by Google and other engines through a sophisticated, ethical methodology that better positions the institute as thought leaders on the continent. Coherent Marketing has a long, successful track record of using consortiums for high-visibility, high-stakes strategic visibility and this pan-African network will be no different.

Part of the reason for the selection of Integrated Media Strategies by the African Leadership Institute is because the principal, Norman Smit is South African born and bred and worked as a journalist in South Africa for two decades. He was asked to join the team that launched South Africa's first fully independent television news program after the fall of Apartheid and produced the prime-time news show for more than two years from its inception before coming to the United States. He has worked in communications and in news media in Asia, Africa, Europe and North America.

For more information, or to learn how we can help your organization, contact us.


Show comment form

From Our Blog

  • Cost-effective content marketing

    Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

    Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

    Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

    Read more ...
  • Consortiums, initiatives, associations and partnerships

    They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.

    Integrated Media Strategies has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.

    Read more ...
  • Integrating Communications

    Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.

    Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams.  This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.

    Read more ...