Perspectives

Cost-effective content marketing

Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

Our services include:

  • Updating your website to keep content fresh
  • News and updates
  • Blog content - this is one of the most important elements to content marketing
  • eNewsletters
  • Social media posting
  • Success stories
  • Training and mentoring, so you can get better at this, too

We have other posts about content marketing in our blog here.

If you need help with this, please reach out.

 

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From Our Blog

  • Ten years of working with the African Leadership Institute

    In this industry, clients often hire for a project, and when the project is done, that’s the end of the relationship. Projects can last a few weeks or months, and then it’s turned over. It’s seldom that clients develop the trust and a working relationship that lasts a decade, but it’s a milestone that’s been accomplished at Coherent Marketing.

    In 2013, the African Leadership Institute wanted to transition from a web 1.0 site to something that would better reflect the work they did in developing the next generation of world-class African leaders through their flagship programme, the Archbishop Tutu Leadership Fellowship.

    Read more …

  • Falling foul of copyright ambulance chasers

    When selecting a vendor to provide website development or digital communications, make sure that they provide services that prevent your organisation from legal action due to possible copyright infringement. More importantly, your vendor should help your organisation put in place processes to ensure you manage images and music, understand digital rights and licenses, and save the licenses for images you use.  This is true for digital content used on your website or in social media posts.  Choosing a vendor just because they had a really, really low price to produce your website - but expose you to copyright claims - becomes a quick method to discover that you get what you pay for.

    Artificial Intelligence (AI) now makes it easier for copyright trolls to threaten organisations for use of an image they have used online. Here's how to avoid that.

    Read more …

  • Unveiling Joomla: A Journey Through Its Origins and Impact

    As we embark on a journey into the realm of content management systems, one name stands out prominently: Joomla. In this article, we delve into the roots of Joomla, its etymology, and its significance in the digital landscape.

    Let's commence our exploration with the name itself. While Joomla may seem like a coined term to some, its origins trace back to the Swahili language, particularly the word "jumla," meaning "all" or "as a whole." This linguistic connection not only adds depth to Joomla's identity but also reflects its inclusive nature, catering to diverse communities across the globe.

    Read more …