Perspectives

They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.

Integrated Media Strategies has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.

If you have a grant-funded initiative that requires partnering, or an association with members, or a government-industry partnership like a workforce development project, or similar kinds of projects where a mix of people are working together, we can provide the kind of communications leadership needed to pull together the disparate players to obtain the visiblity and success your work deserves.

We've worked with:

  • State and national governments
  • Community college knowledge economy initiatives
  • Workforce development initiatives combining industry, higher education, government and others
  • Associations and their members
  • Multi-state and statewide federal grant-funded initiatives

When multiparty communications projects function well, they obtain the synergy of all of the communications networks participating. When they don't, at best they're invisible, at worst open to negative criticism that can drag them all down.

We facilitate sucess.

 

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Newsflash

Cost-effective content marketing

Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

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Consortiums, initiatives, associations and partnerships

They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.

Integrated Media Strategies has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.

Read more ...

Integrating Communications

Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.

Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams.  This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.

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