Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.

Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams.  This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.

What integration can do for you

A plan and an organized process for ongoing engagement of all an organizations key audiences is required. Integration of media and communications provides a method for organizations to:

  • Make communications more effective
  • Target content to specific audiences for improved business outcomes
  • Leverage niche communications more broadly
  • Engage with stakeholders
  • Market the organization and its services or products
  • Provide channels for engagement
  • Provide tools for listening and gaining intelligence about perceptions about your organization
  • Initiate new types of content cost effectively
  • Provide authentic communications, both for internal communications as well as external audiences

Coherent Marketing can also assist companies integrate the traditional communications methodologies that they have been using, such as trade shows, print media, and radio and television advertising, with new media, including advertising.

Advertising still provides a powerful way to reach people, but once an ad campaign has passed, the reach advertising provides is often lost. By adjusting advertising to include media integration, people who are not yet customers but may be in future can be retained until they are ready to buy rather than lost.Coherent Marketing can structure media buys so that television station account managers will be able to leverage airtime with social media for improved reach and the ability to retain viewers on social media sites and in email databases after the campaign.
Improved outcomes

The bottom line - integrating media can provide more impact and business value for your organization. Contact Coherent Marketing to discuss how we can help your marketing, communications and advertising go further and deliver more.



Show comment form

From Our Blog

  • Falling foul of copyright ambulance chasers

    When selecting a vendor to provide website development or digital communications, make sure that they provide services that prevent your organisation from legal action due to possible copyright infringement. More importantly, your vendor should help your organisation put in place processes to ensure you manage images and music, understand digital rights and licenses, and save the licenses for images you use.  This is true for digital content used on your website or in social media posts.  Choosing a vendor just because they had a really, really low price to produce your website - but expose you to copyright claims - becomes a quick method to discover that you get what you pay for.

    Artificial Intelligence (AI) now makes it easier for copyright trolls to threaten organisations for use of an image they have used online. Here's how to avoid that.

    Read more …

  • Unveiling Joomla: A Journey Through Its Origins and Impact

    As we embark on a journey into the realm of content management systems, one name stands out prominently: Joomla. In this article, we delve into the roots of Joomla, its etymology, and its significance in the digital landscape.

    Let's commence our exploration with the name itself. While Joomla may seem like a coined term to some, its origins trace back to the Swahili language, particularly the word "jumla," meaning "all" or "as a whole." This linguistic connection not only adds depth to Joomla's identity but also reflects its inclusive nature, catering to diverse communities across the globe.

    Read more …

  • Cost-effective content marketing

    Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

    Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

    Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

    Read more …