Nationally, community college budgets are tight. They are being called upon to do more with less. Most community colleges have never been particularly well-resourced by comparison to universities. One place where colleges may be able to get more bang for their buck is in how they are producing or procuring video. Video is an expensive medium and video services departments are often hard-pressed keeping up with the multiple demands they face.
Fayetteville Technical Community College in North Carolina contracted Coherent Marketing to review operations. The brief was to produce a report that looked at several key areas, including:
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Coherent Marketing has formed a strategic partnership with Malteez, a South African digital agency. The partnership will provide clients in Africa seeking access to the American market and wanting a digital agency that is African and at the same time, is well-established in the US market. To paraphrase Winston Churchill, English is what divides the English-speaking world and the United States. Companies seeking to do well in the U.S. must be capable of adapting to the idiosyncrasies of a country made up states - each with their own laws and cultures - and a national, federally-governed marketplace. This is even more true when seeking entry into regulated sectors such as finance or pharmaceuticals.
The partnership allows for Malteez and Coherent Marketing to connect with clients as Africans, yet function effectively in guiding those clients to success in the US marketplace. Coherent Marketing has a deep contact list of people and organizations with which it can partner and recommend, making for a seamless transition for African-based companies. With its experience in working on projects with state government, higher education, the biopharmaceutical industry sector, advanced manufacturing, other regulated sectors, numerous startups, small business and on federally-funded projects in the the U.S. and in Canada, it can help make entry to the US market as painless as possible.
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Getting a job in the current economic climate is difficult and many people are poorly prepared for searching for a job, putting together a resume, the process of submitting resumes, and putting your best foot forward in the event of an interview. Coherent Marketing recently turned over a new website to a group who will be actively engaged in helping people with this process. The site, called Career Development Solutions, uses one of the new Top Level Domains or TLDs dot.solutions for the Fish Out Of Water group.
The group, headed by Vanessa Cogdell, are all professionals with a long history of working with people being reskilled and in the area of career counselling, career coaching and related expertise. The site will provide a way for interested people who are either interested in preparing for a career shift or those searching for work to get the help they need to be competitive in a competitive job marketplace.
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Coherent Marketing has been working with the African Leadership Institute to integrate its digital infrastructure and systematically improve its online visibility.
The institute was created to change the continent by creating and supporting a new generation of young, visionary, ethical, strategic leaders across Africa. Their candidates are from all spheres of society and every country. AFLI offers a powerful learning experience run in partnership with Oxford University. Only 20-25 carefully chosen candidates, nominated from across Africa, are selected each year. Among their alumni are a Nobel Peace Prize nominee, a candidate for President, technology leaders and other high-calibre leaders. What was needed was a way to enable all the alumni to better support each other.
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Coherent Marketing was hired to build a new website for the small business startup, Modell Testing. The company is a veteran-owned, DOT-compliant drug and alcohol testing facility. It provides DOT compliant 5-panel drug and alcohol tests on-site or as a mobile service. The Fayetteville-based company serves all federal, state, local, non-profit and for-profit entities who seek to comply with federal regulations that mandate safe and drug-free environments. The site needed to establish the company as authentic and capable, and it needed an online booking capability with the ability to accept credit card payments. We set up the site for online bookings in half hour slots and provided several hours of training to the owner on how to further configure the site's booking software so that as date availability changed, the site could be kept up to date.
A significant proportion of the time Coherent Marketing spent with this client - and many of our other clients - is on training.
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Today, Coherent Marketing is officially four years old, although in real terms, activities began in 2011. Birthdays provide a milestone in time to think back at where you came from and what the road ahead might bring. Used strategically, reflection has the ability to improve what's working further, cut what isn't and improve practices and habits.
I'd like to thank all my clients for choosing my company; I now count many of you as not just colleagues but also as friends. I've always tried to give the best possible service, along with options and my reasons for a course of action or solution. For my #smallbusiness clients, this approach has been empowering, because it has allowed them to factor that thinking into their other strategic decision-making. Giving options and their implications has also been especially important when I have been called in to consult on and troubleshoot failed communications approaches.
My company has clients here in NC, in various locations in the US, in Canada, the UK, and Africa. Among my successes I count a statewide advanced manufacturing workforce development initiative that attracted more than $1.8 billion in new capital investments and expansions in rural counties. That project also saw these areas create more than 6,600 jobs - a massive ROI for their communications budget.
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- Years of work at risk
- ROI of $1.3 billion
- Integrated campaign for pan-African group
- Helping Africa's future leaders communicate
- Church service on a tablet
- Virtual Camelina extension service
- Economic development specialists
- Communications & social media integration
- DFATD - Invest in Canada
- Bellwether Lifesciences
