Nationally, community college budgets are tight. They are being called upon to do more with less. Most community colleges have never been particularly well-resourced by comparison to universities. One place where colleges may be able to get more bang for their buck is in how they are producing or procuring video. Video is an expensive medium and video services departments are often hard-pressed keeping up with the multiple demands they face.
Fayetteville Technical Community College in North Carolina contracted Coherent Marketing to review operations. The brief was to produce a report that looked at several key areas, including:
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Coherent Marketing has formed a strategic partnership with Malteez, a South African digital agency. The partnership will provide clients in Africa seeking access to the American market and wanting a digital agency that is African and at the same time, is well-established in the US market. To paraphrase Winston Churchill, English is what divides the English-speaking world and the United States. Companies seeking to do well in the U.S. must be capable of adapting to the idiosyncrasies of a country made up states - each with their own laws and cultures - and a national, federally-governed marketplace. This is even more true when seeking entry into regulated sectors such as finance or pharmaceuticals.
The partnership allows for Malteez and Coherent Marketing to connect with clients as Africans, yet function effectively in guiding those clients to success in the US marketplace. Coherent Marketing has a deep contact list of people and organizations with which it can partner and recommend, making for a seamless transition for African-based companies. With its experience in working on projects with state government, higher education, the biopharmaceutical industry sector, advanced manufacturing, other regulated sectors, numerous startups, small business and on federally-funded projects in the the U.S. and in Canada, it can help make entry to the US market as painless as possible.
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Getting a job in the current economic climate is difficult and many people are poorly prepared for searching for a job, putting together a resume, the process of submitting resumes, and putting your best foot forward in the event of an interview. Coherent Marketing recently turned over a new website to a group who will be actively engaged in helping people with this process. The site, called Career Development Solutions, uses one of the new Top Level Domains or TLDs dot.solutions for the Fish Out Of Water group.
The group, headed by Vanessa Cogdell, are all professionals with a long history of working with people being reskilled and in the area of career counselling, career coaching and related expertise. The site will provide a way for interested people who are either interested in preparing for a career shift or those searching for work to get the help they need to be competitive in a competitive job marketplace.
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