Perspectives

 

Coherent Marketing was hired to build a new website for the small business startup, Modell Testing. The company is a veteran-owned, DOT-compliant drug and alcohol testing facility. It provides DOT compliant 5-panel drug and alcohol tests on-site or as a mobile service. The Fayetteville-based company serves all federal, state, local, non-profit and for-profit entities who seek to comply with federal regulations that mandate safe and drug-free environments.  The site needed to establish the company as authentic and capable, and it needed an online booking capability with the ability to accept credit card payments.  We set up the site for online bookings in half hour slots and provided several hours of training to the owner on how to further configure the site's booking software so that as date availability changed, the site could be kept up to date.

A significant proportion of the time Coherent Marketing spent with this client - and many of our other clients - is on training.

For websites to be effective and powerful marketing tools for small businesses, their owners must be able to update their own sites easily and in such a way that they remain effectively branded and retain a consistent look.  Often work we do with clients has little to do with the website itself, but how to use image management software to scale, improve and crop images before uploading them to the website.

 

In this particular instance, we spent several hours with the client assisting them to set up PayPal and integrate the PayPal account with the booking software. But that was at the end of the process.  At the beginning of the process, we spent time with the client on what kind of information they wanted on the site, addressing FAQ-type questions, and providing insights into how the website might be used for content marketing in their service area.

Part of the reason Coherent Marketing is selected for projects is that we don't just build websites - we help small businesses with their marketing, branding and communications and advise them on how their website fits into that mix.  Then the site we build is optimized for those operations.  If you are a small business and need a website contact us.

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