Perspectives

Happy holidays and 2012 in review

Coherent Marketing would like to wish all its clients happy holidays.  The company has had an eventful first year in business and has would like to thank it's clients here in the United States, the United Kingdom and China for the work we've been able to do for you in these past twelve months. 

We've launched multiple websites, helped build social media presences for several clients here in the U.S. and U.K., and assisted two Chinese companies with their English-language marketing. 

Additionally, we've done a substantial amount of communications infrastructure development and strategic positioning for the Advanced Manufacturing Alliance and helped the alliance be selected as one of the nation's leading workforce development initiatives by the Department of Labor.  We've also provided training and leadership to several organizations on social media engagement and strategic positioning.

While strategic communications services provided by Coherent Marketing took off quickly, the services we are providing to advanced manufacturing, biotech and aerospace companies to convert their key text-based Standard Operating Procedures to video were slower to take off.  Towards the end of 2012, talks with several national and international organizations began to bear fruit and marketing to NC-based companies started paying off.  We are anticipating these trends to continue in the coming year and are excited at the prospects for growth.  The growing recognition that these highly-specific short clips are able to reduce risk, provide savings and improve efficiency is seeing their increasing adoption.

Thanks to everyone for working with us in 2012, we look forward to continuing to work with you in 2013.  Have a wonderful holidays and a prosperous New Year.

 

 

 

Details
Category: Projects
Published:
Hits: 1720
Subscribe
Show comment form

From Our Blog

  • Skype's demise creates new method of spoofing and malware - malicious Microsoft Teams invites

    The demise of Skype and people switching to Microsoft Teams is producing a new wave of socially-engineered malicious activity using spoofed email meeting requests, some with attachments.

    Now that Skype has Skype has been retired by Microsoft, people who once used the voice and video platform for meetings have been told to switch to Microsoft Teams.  So instead of seeing a message notification in Skype, it is now much more common to see in your inbox a calendar notification email with time blocked out tentatively on your calendar.  Because meetings often require associated subject matter for the meeting, attachments and links are also quite typical. 

    It is both this increased frequency post-Skype, and the normality of having attachments for meetings that make them an ideal vector for malicious activity - something that is being exploited as the switchover from Skype happens. 

    Read more …

  • Ten years of working with the African Leadership Institute

    In this industry, clients often hire for a project, and when the project is done, that’s the end of the relationship. Projects can last a few weeks or months, and then it’s turned over. It’s seldom that clients develop the trust and a working relationship that lasts a decade, but it’s a milestone that’s been accomplished at Coherent Marketing.

    In 2013, the African Leadership Institute wanted to transition from a web 1.0 site to something that would better reflect the work they did in developing the next generation of world-class African leaders through their flagship programme, the Archbishop Tutu Leadership Fellowship.

    Read more …

  • Falling foul of copyright ambulance chasers

    When selecting a vendor to provide website development or digital communications, make sure that they provide services that prevent your organisation from legal action due to possible copyright infringement. More importantly, your vendor should help your organisation put in place processes to ensure you manage images and music, understand digital rights and licenses, and save the licenses for images you use.  This is true for digital content used on your website or in social media posts.  Choosing a vendor just because they had a really, really low price to produce your website - but expose you to copyright claims - becomes a quick method to discover that you get what you pay for.

    Artificial Intelligence (AI) now makes it easier for copyright trolls to threaten organisations for use of an image they have used online. Here's how to avoid that.

    Read more …