Perspectives

Coherent Marketing was contracted to develop a site for the life sciences management and commercialization startup, Bellwether Lifesciences.  The company's specialties cover the fields of life sciences commercialization, technology transfer for both start ups and large companies, training, consulting, higher education - industry alliances, investments and private equity. 

Turnaround on the 100+ page site from start to completion was four weeks.  Services provided by Coherent Marketing included working closely with the company on developing a site plan.  This ensured site navigation to the broad array of expertise they provide was kept simple, while simultaneously ensuring key areas of business were front and center. 

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North Carolina's biotechnology industry is a success story, built on 30 years of steady support for its development. It is ranked as the third-largest cluster of biotech, pharma and life sciences companies in the U.S., following only California and Massachusetts. It generates almost $60 billion a year. But in the early 2000's, biomanufacturing and biopharmaceutical companies in the state were facing difficulties. The state's capability to train sufficient numbers of workers with the specialized skills and knowledge needed to work in complex, highly-regulated biopharmaceutical manufacturing environments was limited. Companies were poaching each other's workers, driving up the cost of business and limiting the companies' ability to expand. This also negatively impacted companies that had a patent clock ticking down. These workforce challenges were costing billions.  The post below outlines how the team at Coherent Marketing played a key role in addressing this challenge and helping North Carolina to grow its economy. 

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NC BioImpact was originally a $76 million Golden LEAF grant-funded initiative called the Biomanufacturing and Pharmaceutical Training Consortium, or BPTC.  The consortium comprised industry, the NC University System (UNC), and the NC Community College System BioNetwork.  Other partners included the NC Biotech Center, and the NC Department of Commerce.  Its goal was to develop the infrastructure and programs to provide the specialized workforce for North Carolina's biotech industry.  The principal at Coherent Marketing led BioNetwork's marketing and recruitment, growing student recruitment in life sciences programs from several hundred a year to several thousand.  He also chaired the BPTC's marketing committee which developed a strategy to market the state's life sciences workforce programs as a way to give companies locating in North Carolina a strategic competitive advantage.   

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From Our Blog

  • Cost-effective content marketing

    Fresh content on a website is one of the most important ways search engines rank where you will be found - on page one, or buried.

    Content marketing uses online content to increase the visibility of an organization and is an effective marketing method. Done right, it can help you get to page one.

    Many organizations have experienced staff, provide good services, and have everything needed to create great content with the regularity needed for this kind of marketing, but find it difficult to do so. We can solve that for you. We will turn what it is you do into effective web content. In short, we make content marketing easy for you. Contact us to find out about our rates and to discuss how we can help.

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  • Consortiums, initiatives, associations and partnerships

    They all have the same challenge - and advantages. They require everyone to get in the boat, to row in sync together, and to row in a shared direction.

    Integrated Media Strategies has more than a decade of experience working highly successfully with these kinds of communications projects. We have spent hours in committees getting groups of people to come to agree on shared areas where strategic positioning of messaging can benefit all parties. And then working with those partners to implement the communications tactics to make it all work. We like herding cats.

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  • Integrating Communications

    Many organizations are facing the current communications revolution with teams organized to create and disseminate information and grow business for what worked as little as two years ago.

    Coherent Marketing can assist organizations either set up new integrated digital communications structures or help transition communications teams.  This communications revolution is not just about technology, but the way in which organizations should be conceptualizing content, leveraging opportunities for new niche audiences and new business, vetting material, distributing authentic communications, archiving material and reviewing metrics. Social and digital media have empowered people to be able to easily talk about you and share their opinions and experiences. And that includes future clients as can also be deliberately negative from your competition.

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