Perspectives

Coherent Marketing has been working with the African Leadership Institute to integrate its digital infrastructure and systematically improve its online visibility.   

The institute was created to change the continent by creating and supporting a new generation of young, visionary, ethical, strategic leaders across Africa. Their candidates are from all spheres of society and every country. AFLI offers a powerful learning experience run in partnership with Oxford University. Only 20-25 carefully chosen candidates, nominated from across Africa, are selected each year.  Among their alumni are a Nobel Peace Prize nominee, a candidate for President, technology leaders and other high-calibre leaders. What was needed was a way to enable all the alumni to better support each other.

 

Coherent Marketing was hired to build a new website for the small business startup, Modell Testing. The company is a veteran-owned, DOT-compliant drug and alcohol testing facility. It provides DOT compliant 5-panel drug and alcohol tests on-site or as a mobile service. The Fayetteville-based company serves all federal, state, local, non-profit and for-profit entities who seek to comply with federal regulations that mandate safe and drug-free environments.  The site needed to establish the company as authentic and capable, and it needed an online booking capability with the ability to accept credit card payments.  We set up the site for online bookings in half hour slots and provided several hours of training to the owner on how to further configure the site's booking software so that as date availability changed, the site could be kept up to date.

A significant proportion of the time Coherent Marketing spent with this client - and many of our other clients - is on training.

Today, Coherent Marketing is officially four years old, although in real terms, activities began in 2011.  Birthdays provide a milestone in time to think back at where you came from and what the road ahead might bring. Used strategically, reflection has the ability to improve what's working further, cut what isn't and improve practices and habits.

I'd like to thank all my clients for choosing my company; I now count many of you as not just colleagues but also as friends. I've always tried to give the best possible service, along with options and my reasons for a course of action or solution. For my ‪#‎smallbusiness‬ clients, this approach has been empowering, because it has allowed them to factor that thinking into their other strategic decision-making.  Giving options and their implications has also been especially important when I have been called in to consult on and troubleshoot failed communications approaches.

My company has clients here in NC, in various locations in the US, in Canada, the UK, and Africa.  Among my successes I count a statewide advanced manufacturing workforce development initiative that attracted more than $1.8 billion in new capital investments and expansions in rural counties. That project also saw these areas create more than 6,600 jobs - a massive ROI for their communications budget.