Perspectives

Coherent Marketing was contracted to develop a site for the life sciences management and commercialization startup, Bellwether Lifesciences.  The company's specialties cover the fields of life sciences commercialization, technology transfer for both start ups and large companies, training, consulting, higher education - industry alliances, investments and private equity. 

Turnaround on the 100+ page site from start to completion was four weeks.  Services provided by Coherent Marketing included working closely with the company on developing a site plan.  This ensured site navigation to the broad array of expertise they provide was kept simple, while simultaneously ensuring key areas of business were front and center. 

North Carolina's biotechnology industry is a success story, built on 30 years of steady support for its development. It is ranked as the third-largest cluster of biotech, pharma and life sciences companies in the U.S., following only California and Massachusetts. It generates almost $60 billion a year. But in the early 2000's, biomanufacturing and biopharmaceutical companies in the state were facing difficulties. The state's capability to train sufficient numbers of workers with the specialized skills and knowledge needed to work in complex, highly-regulated biopharmaceutical manufacturing environments was limited. Companies were poaching each other's workers, driving up the cost of business and limiting the companies' ability to expand. This also negatively impacted companies that had a patent clock ticking down. These workforce challenges were costing billions.  The post below outlines how the team at Coherent Marketing played a key role in addressing this challenge and helping North Carolina to grow its economy. 

NC BioImpact was originally a $76 million Golden LEAF grant-funded initiative called the Biomanufacturing and Pharmaceutical Training Consortium, or BPTC.  The consortium comprised industry, the NC University System (UNC), and the NC Community College System BioNetwork.  Other partners included the NC Biotech Center, and the NC Department of Commerce.  Its goal was to develop the infrastructure and programs to provide the specialized workforce for North Carolina's biotech industry.  The principal at Coherent Marketing led BioNetwork's marketing and recruitment, growing student recruitment in life sciences programs from several hundred a year to several thousand.  He also chaired the BPTC's marketing committee which developed a strategy to market the state's life sciences workforce programs as a way to give companies locating in North Carolina a strategic competitive advantage.