A starter website means different things to different people. For well-funded startups, a starter site can be a fully-fledged enterprise or eCommerce offering. But for small businesses starting out, a starter site is one that can give them a presence they own, rather than just a social media page. A difference to the sites we build compared to many other vendors is all of our sites have the capability to expand and change as the company grows. It's built-in. That means that in a year or two, as the company expands, the site can, too. You don't need to start over because you've outgrown the architecture on which the site was built.
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The implications of data privacy regulation and risk
In 2020, privacy finally became more of a hot-button issue. GDPR – or the European Union’s General Data Protection Regulation – was passed and the deadline for implementation was in 2018. As with Y2K – remember that – there was a lot of last-minute scrambling to ensure compliance. Integrated Media Strategies assisted its clients with reaching compliance. While the common conception is that GDPR and privacy regulation is only about digital materials, the law deals with data generally and how it is handled.
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- Written by: Norman Smit
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In 2020, privacy finally became more of a hot-button issue. GDPR – or the European Union’s General Data Protection Regulation – was passed and the deadline for implementation was in 2018. As with Y2K – remember that – there was a lot of last-minute scrambling to ensure compliance. Integrated Media Strategies assisted its clients with reaching compliance. While the common conception is that GDPR and privacy regulation is only about digital materials, the law deals with data generally and how it is handled.
This extends to practices within organisations all the way to how paper records are stored and managed. In the US, despite California’s Consumer Privacy Act (CCPA), data and other online privacy regulation, is substantially looser than the standards imposed by GDPR. Expect this to change.
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- Written by: Norman Smit
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One place where organizations may be able to get more bang for their buck is in how they are producing or procuring video. Video is an expensive medium and video services departments are often hard-pressed keeping up with the multiple demands they face.
This is because more and more media-rich information is online, smartphones play video, and video is a key element in digital communications, social media, marketing and customer retention. Given this, it makes sense to evaluate how organizations' video services departments are meeting strategic communications needs - or not.
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- Written by: Norman Smit
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Development and launch of a Pan-African Leadership Directory
Integrated Media Strategies has published a directory listing leadership initiatives across the continent, working closely with the African Leadership Institute (AFLI). It can be found at the AFLI website in the grant-funded Project Pakati subsite. The data for the directory was compiled by AFLI as part of a Ford Foundation grant-funded initiative to get more young leaders into real positions of power where they can impact the decisions being made on the continent. Africa is the youngest continent on the planet - with more than 60% of the population under 25 - yet it's leadership is geriatric. The data led to a report that was published and presented at an event in August 2018, titled An Abundance of Young African Leaders, but No Seat at the Table in Nairobi, Kenya.
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- Written by: Norman Smit
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School Districts and educational organisations in the United States face many of the same issues – tight budgets, large personnel cohorts, tens of thousands of students, and thousands of teachers. They face logistics issues with busing kids, have to display frugality in using taxpayer money, need to tell the many success stories provided by their students and teachers, must keep parents in the loop, and face the daunting prospect of communicating catastrophic events like school shootings or extreme weather.
One would imagine that school websites would be considered key infrastructure and that they’d be adequately staffed. You'd be wrong. Many would get a failing grade if they were evaluated. Other districts risk litigation daily due to poor online practices that are unlikely to change unless they are forced to do so at enormous cost - costs that are unnecessary had the district been smarter about staffing, Content Management platform selection, and having management experience in communications workflows.
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- Written by: Norman Smit
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- Five years of care
- Federal Reserve Bank showcases work by Coherent Marketing
- Best of 2016 Award from LinkedIn
- Building Johnston County
- A college video services department audit
- New strategic partner
- Career development website
- New website for AFLI
- New site for drug testing company
- Experience makes us better - a birthday retrospective