We have assisted the Advanced Manufacturing Alliance develop and implement a strategic approach to its communications infrastructure, branding, and develop common messaging among the partner organizations. This is a key element for consortiums where members have disparate brands, strengths and priorities. We developed a website with partitioned user access for the 10 community colleges, file storage and transfer capabilities for curricula and video, and a built-in browser-based video conferencing capability to ease interactions among colleges widely dispersed across North Carolina. Already, searching for "advanced manufacturing, NC" shows the Alliance at #1 in Google. Coherent Marketing was selected for this project, which is the larget single grant to a community college in the 50-year history of the North Carolina Community College System. We have provided guidance on how to effectively post updates on progress, thereby positively impacting student recruitment, economic development positioning, Google ranking, search visibility and transparency with the grant funders, the US DOL.
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Athough this site is currently no longer being supported, during the period it was up, it attracted an average of 35,000 topic views a month from more than 60 countries. The 1,300 pages of content on the wiki was contributed by more than 120 registered users. Among the unique features on the site was a plugin that connected users profiles with their Linked In profiles, so that they could post pages to Linked In groups after creating or updating content on the wiki.
The open source site, which was initiated by the principal, provided useful content a broad range of visitors looking for information about industrial biotechnology, biomass crops, biofuels, bioproducts and bioplastics and related subject matter. It also had a section for company listings.
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Both the American Manufacturing Association and the Professional Aviation Maintenance Association report a shortage of skilled technicians of hundreds and thousand of jobs. They are just two industry sectors facing this challenge and with thousands of older technicians reaching retirement age, the trend may even accelerate. Workers needed to fill these positions typically require a two -year degree or less and hands-on training on specialized equipment. Other skills sets are also required, but these can also be met by community and technical colleges. So why the shortfall?
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Coherent Marketing would like to wish all its clients happy holidays. The company has had an eventful first year in business and has would like to thank it's clients here in the United States, the United Kingdom and China for the work we've been able to do for you in these past twelve months.
We've launched multiple websites, helped build social media presences for several clients here in the U.S. and U.K., and assisted two Chinese companies with their English-language marketing.
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Coherent Marketing has been assisting the Advanced Manufacturing Alliance for the past few months with their branding and helping them establish their communications infrastructure. The alliance's website made a significant leap forward at the end of August, with the addition of most of the content to the site.
The alliance is an ambitious initiative using $18 million in DOL funding to significantly upgrade the quality of training for the advanced manufacturing industry in North Carolina. It comprises 10 community colleges offering a range of certificate, diploma, and associate degrees aimed at producing graduates who can be hired by companies using advanced manufacturing for their products. The website acts as an important bridging tool for the 10 community colleges, which are scattered statewide across North Carolina, as well as a powerful marketing tool for the state and a recruiting site to students interested in a career in advanced manufacturing.
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A powerful, integrated media, public education campaign I led that cost-effectively reached more than 80% of North Carolina has received a write-up by the NC Department of Commerce. It's being held up as a shining example of a ARRA (American Recovery and Reinvestment) energy project.
The biofuels education project was accomplished on a relatively tight budget and ran for a year. At the time, I was the Communications Director of the Biofuels Center and I was responsible for concept, budget development and management, and implementation of the campaign.
One example is embedded below.
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