Perspectives

The Federal Reserve Bank of Atlanta has selected work done by Coherent Marketing with the North Carolina Advanced Manufacturing Alliance for a book titled Models for Labor Market Intermediaries. It sounds dry, but it's a compilation of case studies to help economic developers by providing successful approaches - and good local jobs are what are needed to revitalise our economy.

The work we've done with these organizations has helped attract thousands of jobs, which in turn has impacted many families for the better and is an accomplishment of which we are proud.

LinkedIn has selected Norman Smit at Integrated Media Strategies (the name of Coherent Marketing at the time) for a Best of 2016 badge in Marketing Communications, PR Consulting and SEO consulting. 

Coherent Marketing has partnered with the Johnston County Building Industry Association for two years, helping to raise the visibility of the organization and its members.  We started by redoing the website and providing training to staff on how to use it effectively, populate the member directory with information from members and creating a useful database of content.  This means that when a visitor comes to the site to find a reputable builder, but who doesn't use 'builder speak', they will be able to find the information that they need.

On a limited budget, we then worked with the association to effectively connect the site to Google analytics and begin the process of building content relevant to stakeholders, the local community, members, and other interested audiences.   We provided seminars through the association to members on content marketing so that they could tap into the digital resources available to them through the association.